1:1 MARKETING STRATEGY & MENTORING
Let’s get your marketing working for you & your business
3 months of personalised marketing strategy, mentoring and hands-on support to work out what your marketing really needs and make the changes that will get it working better for your business and for you.
Your marketing works better • You know what matters • You feel more confident
£1,350 or 3 payments of £450
You’re doing the marketing. But is it doing enough for your business?
You’re not starting from scratch. You’ve had some clients. You know you’re great at what you do. But when it comes to marketing, something isn’t quite working.
You might feel like you’re always busy doing marketing, but not seeing enough enquiries or clients coming through.
Maybe you have lots of ideas, but you’re not sure where to focus. You know there are things you could improve but you don’t know what will make the biggest difference. It could be that your marketing happens in fits and starts, or keeps slipping down the list when client work gets busy.
You might be creating content, networking, sending emails, building relationships and trying to get in front of more of the right people, but you're not really sure how everything fits together, or whether you're spending your time on the things that will actually help your business move forward.
So you start looking for answers…
Do you need to post more? Change your messaging? Sort out your website? Start a newsletter? Try a different platform? Finally get that lead magnet done?
The trouble is, the thing you think you need to fix isn’t always the thing that’s actually getting in the way.
And when you’re so close to your own business, it can be difficult to see where the real gaps are.
That’s when doing more marketing isn’t necessarily the answer.
You need to step back, look at the bigger picture and work out what your business actually needs from its marketing right now.
Marketing isn’t just one thing
It's made up of several connected parts, and when one area isn't working as well as it could, it can have a knock-on effect elsewhere.
Your audience. Your offers. Your networking. Your positioning. Your website. Your content. The way people find you…and what happens next. How you plan it all and actually get it done!
It’s all connected!
There’s not much point creating more content if you’re not clear enough about who you’re trying to reach.
Changing your messaging won’t necessarily help if people are finding you but there’s no clear route towards working with you.
And a perfectly structured marketing plan isn’t much use if it’s focused on the wrong things.
That’s why I don’t start by assuming I know what you need.
First, we look at the bigger picture
We’ll use my Marketing FITS framework to look across your marketing and understand what’s really going on.
What’s working?
What isn’t?
What’s missing?
What’s getting in the way?
Where would making a change have the biggest impact?
Foundation • Identity • Tactics • Structure • Mindset & YOU
We’re looking for the connections as much as the individual gaps. That gives us the starting point for our work together.
You won't be following a pre-written programme or working through every part of my FITS Framework just because it's there. We'll use what we uncover to work out what your marketing really needs and where we can make the biggest difference.
That might mean working on:
Then we focus on what matters most
Audience & Offers
Getting clear on who you want to reach and what they need from you
Positioning & Messaging
Clarifying what makes you different and how you communicate it
Routes to Market
Deciding where and how the right people will find you
Client Journey
Making it easier for people to move from finding you to working with you
Planning & Priorities
Deciding what matters now and turning it into a realistic plan
Making it happen
Building the structure, habits and confidence to follow through
We won’t try to fix everything at once. We’ll focus on what will make the biggest difference - strengthening and connecting the right parts of your marketing so that, over the 3 months, we build an approach that works for your business and makes sense to you. And I’ll be there to help you put it into action.
What our 3 months look like…
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Step back & get clear
We start with a deep dive into your business and marketing - what's working, what isn't and where you're getting stuck.
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Decide where to focus
Together, we'll choose the priorities that will make the biggest difference.
No huge to-do list. Just a clear focus on what matters now.
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Work on what matters
We'll turn those priorities into action, working through the decisions, challenges and anything that's getting in the way, with my advice, perspective and practical input along the way.
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Review and adjust
We'll keep checking what's working, what you're learning and what needs to change - adjusting as we go.
What you’ll actually walk away with?
A clear diagnosis of your marketing
You’ll understand what’s working, where the gaps are and what has been getting in the way.
A marketing strategy built around your business
You’ll know what your marketing needs to achieve, who you need to reach and how the different parts need to work together.
Clear priorities and decisions
You’ll know what needs your attention now, what can wait and what you can stop worrying about.
Real improvements to your marketing
We’ll have worked on the areas that actually needed attention - whether that's your positioning, offers, client journey, website, messaging, routes to market, content, campaigns or marketing structure.
A practical 90-day plan
You’ll know exactly where to focus after our work together ends, with a much better understanding of your marketing and how to make good decisions about it for yourself.
More confidence in your marketing…and yourself
You’ll understand your marketing better, feel more confident about what you’re doing and why, and trust yourself to work out what your marketing needs as your business evolves.
Why work with me?
I’ve spent nearly 30 years working in marketing and business development, from start-ups and small businesses to global organisations.
Strategy and planning have always been at the heart of what I do. I’m great at stepping back, seeing how all the different pieces fit together and working out what needs to happen next.
I’m also a qualified coach, so I won’t just tell you what to do. I’ll ask questions, challenge your thinking when you need it and help you build your own understanding as we work together. And when it's not the strategy that's getting in the way, we can work on that too.
You get experienced marketing thinking, with someone working alongside you to actually make things happen.
What clients say
3 months of personalised marketing strategy, mentoring and hands-on support
What’s included:
✔ Deep dive marketing strategy session
✔ 6 further 1:1 sessions (usually fortnightly)
✔ Regular check-ins between sessions
✔ Business hours WhatsApp / email support
✔ Review and feedback on your content and copy when it’s needed
✔ Tailored tools & resources to help you build your own marketing toolkit
Not sure if this is the right support for you? Let's talk.
We can start with a chat. We'll talk about what's happening with your marketing, what you'd like to change and whether working together feels like the right next step. There’s no commitment needed - just an opportunity to talk things through.
Investment
£1,350 for 3-months*
*Or 3 payments of £450