FREE Online Masterclass > Marketing 101: Back to basics
1pm Thursday 24th September 2026
Understand what your marketing really needs to do, work out what matters most for your business and ditch some of those shoulds.
Marketing 101: Back to basics
September brings that back-to-school feeling. You’re ready to get your head back in the game, give your business some proper attention and finally get your marketing sorted.
But where do you start when marketing seems to come with an endless list of things you should be doing?
Post more. Make Reels. Grow your email list. Create a lead magnet. Start a podcast. Go networking. Build a funnel. Be more visible. And, ideally, do all of it consistently (and authentically).
No wonder marketing can feel so confusing.
The problem usually isn’t that you need more ideas or information. It’s that nobody has helped you understand how the different parts of marketing fit together, which ones matter for your business and which ones you can safely ignore.
Let’s get back to basics
Marketing 101: Back to Basics is a practical 60-minute masterclass that will take you underneath all the tactics and back to the fundamentals that good marketing is built on.
We’ll debunk some common marketing myths, look at what marketing is really there to do and help you make better sense of all the things you could be doing.
This isn’t a planning workshop, and you won’t leave with another long to-do list. You’ll leave with a much better understanding of what matters, what might be missing and what you can ditch.
This masterclass is for you if…
You’ve come back after summer ready to get your marketing sorted, but you’re not sure where to start
You’re doing bits and pieces of marketing without really knowing how they fit together
You’ve collected so much advice that it’s becoming harder, rather than easier, to decide what to do
You keep wondering whether you should post more, try a different platform or add another marketing tactic
You’ve been marketing your business for a while but aren’t getting the results you expected
You want to understand marketing properly so you can make your own decisions instead of relying on the latest trend or piece of advice
We’ll look at…
What marketing really is (and what it isn’t)
We’ll strip away some of the jargon and look at the real job of marketing - helping the right people discover you, understand how you can help and decide whether you’re the right person for them.
The fundamentals that make everything else easier
We’ll look at what needs to sit underneath your marketing, including what you’re selling, who it’s for and why someone might choose you.
How the different parts of your marketing work together
We’ll explore the journey people take towards working with you and how your foundations, day-to-day marketing and offer promotion support that journey.
What matters (and what you can ditch)
We’ll debunk some common marketing myths and help you make more intentional choices about what your business actually needs, without trying to do everything.
You’ll leave with…
A clearer understanding of how marketing works as a whole
A simple way to make sense of the different parts of your marketing
A better idea of what your business actually needs from its marketing
A clearer sense of what deserves your attention and what may be an unnecessary distraction
Permission to ditch some of the things you thought you should be doing
More confidence in your ability to make your own marketing decisions
This masterclass will give you the understanding you need to look at marketing more logically, decide what fits your business and stop making it harder than it needs to be.
Hi, I’m Cath - a marketing coach and mentor helping people make sense of marketing and find a way of doing it that fits who they are.
I've worked in marketing and business development for almost 30 years, from start-ups and small businesses to global organisations. I’m also a trained coach, so I bring together practical marketing experience with an understanding of why putting it into practice can sometimes feel so difficult - because knowing what to do is often only part of the problem.
I help you step back from all the noise, understand what your marketing actually needs to do and make better decisions about where to focus.
