Senior marketing expertise when you need it
STRATEGIC MARKETING SUPPORT
For small businesses that need experienced marketing thinking, a fresh perspective or practical support with a marketing challenge or project.
Sometimes you need an experienced marketing perspective
You might know your marketing needs some attention, but you're too close to the business to see what needs to change.
Maybe your business has grown, but your marketing hasn't really kept pace. What worked before isn't working as well now, or you've reached a point where you need a more strategic approach.
Maybe there's lots of marketing activity happening, but no one really stepping back to look at the bigger picture, join the dots and decide where your time and budget will have the greatest impact.
Or you might have a particular challenge, project or opportunity that needs more marketing expertise than you currently have in-house.
That's where I can help. I can come into your business, get to grips with what's going on and give you the strategic thinking and practical support you need to move things forward.
What could I help you with?
Every business is different, so I don’t offer a fixed set of consultancy packages. We’ll start with what’s happening in your business, what you’re trying to achieve and where you need experienced marketing input.
That could include:
Marketing audit & review
Taking a step back across your marketing to understand what’s working, spot gaps and opportunities and identify where to focus.
Strategy & planning
Developing a marketing strategy or practical plan that connects your business goals with the audiences you need to reach and how you’re going to reach them.
Positioning & marketing direction
Getting clearer about who you want to reach, what you want to be known for, how you position your business and what needs to come through in your marketing.
Client journey & business development
Looking at how people find you, what happens next and where there are opportunities to strengthen relationships, referrals, enquiries and routes into the business.
Marketing projects & campaigns
Strategic input and practical support for a particular project, campaign, new service, launch or marketing challenge.
Ongoing strategic marketing support
An experienced marketing perspective when you need one to help you review progress, make decisions, set priorities and give direction to the marketing happening within the business.
And if your challenge doesn't fit neatly into one of these boxes, that's absolutely fine. Tell me what's going on and we can work out whether I'm the right person to help.
Why work with me?
I lived and breathed marketing strategy and planning for 25+ years before training as a coach, working with start-ups, small businesses and global firms. I led international campaigns, created award winning programmes and organised more events than I care to mention. So I know marketing!
I’m also a qualified coach, which means I bring more than marketing expertise to the table. I know how to listen, ask the right questions, challenge your thinking and work collaboratively with you and your team.
My approach is strategic, thoughtful and tailored to your business. I believe in simplicity, so I won’t make your marketing more complicated than it needs to be. I’ll help you make sense of what’s going on, decide what matters and turn that thinking into practical action.
Tell me what you need help with
Not quite sure what you need? That's absolutely fine.
Tell me a little about your business and the marketing challenge, project or opportunity you'd like some help with. I'll take a look and, if it sounds like something I can help with, I'll get back to you to arrange a free consultation.
You don't need to have worked out exactly what you need before you get in touch. That's part of what I can help you decide.